Mastering Internet Lead Generation

Statistics show that buyers and sellers will be researching the housing market weeks or months before engaging with a real estate agent. Develop your presence when the customer is searching online and build systems to capture those leads that competing agents are missing.

Key topics on online lead generation for real estate include:

• What are the six primary sources of internet traffic real agents need to drive traffic to their website?
• What are the best strategies for capturing real estate leads online?
• What are the basic tools every agent needs to have in place to successfully market their business using the internet?

Following the completion of this class, students will have documented existing and future sources of traffic to their real estate website, developed a list of tools they'll need to implement, and calculated the traffic and lead volumes needed to achieve their annual sales goals.

Next Class: Best practices for converting online real estate leads »