Marketing and Generating Listings Online

Using the internet to market real estate listings increases the exposure for your properties, validates the seller's confidence in you as their agent, and brings in leads for additional listings. During this course, you'll watch as we demonstrate the listing presentation Ben Kinney used to take 693 listings in 2010 and walk through important concepts for attracting and marketing real estate listings using the internet.

Key topics on marketing real estate listings online include:

• Role play and download Ben Kinney's listing presentation
• What kind of "calls to action" will attract real estate leads?
• Where are the best places to market listings online?
• Which statistics should you measure and track?
• What tools can be used to capture and track those leads?
• How do you stand out above other agents as an expert in internet marketing?

Following this class, you will have posted three calls to action online that will generate listing leads. Then, you will modify Ben Kinney's listing presentation (downloadable in Keynote or PowerPoint) to distinguish yourself from other agents when meeting with sellers.

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