Search Engine Optimization for Real Estate Websites

Having your real estate website appear organically in Google search results builds instant credibility and reduces your advertising expenses. Search Engine Optimization is an art, not a science, and you'll learn a variety of methods that are being used to propel agents to the top of the search listings.

Key topics on SEO for real estate websites includes:

• Why do real estate agents need to be mindful of Search Engine Optimization?
• How do we increase our standing in organic search results?
• What characteristics do the search engines look at on each page?
• How will other activities such as blogging and advertising impact a real estate website's Google search ranking?

Following the completion of this class, you will have identified your top twenty keywords for real estate SEO, completed a self-assessment on the structure of your website, and integrated targeted search terms into your website and blog.

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