Lead Conversion Calculator

Real estate is a numbers game... agents need to have the right systems in place to drive traffic to the their website, capture leads, and convert those leads to closings in order to win.

Watch the 2-minute tutorial below to help you interpret the results in the Lead Conversion Calculator. This 2-minute video to get your online marketing strategy on the fast track.

Understanding Internet Lead Conversion

Website Visits
Website visits are the number of unique visitors to your real estate website (or websites) during the year. Perhaps you're already engaged in blogging, social media, Craigslist, SEO, or pay-per-click advertising. The question we ask... are those venues making you money or simply taking up precious time?

The IMSD training program will show you exactly how to use the internet to attract more buyers and sellers to your website. We teach you to manage plat- forms like Facebook, Google, Twitter, and Craigslist in a way that will reduce advertising expenses, respect your busy schedule, and close more deals.

Captured Leads
Anytime a prospective buyer or seller submits personal contact information through your website it counts as a captured lead. The Conversion Calculator tool automatically assumes that 5 out of 100 visitors to your website will offer contact data.

Many real estate agents do a good job of bringing traffic to their website. The problem is, they may not know how to set the right mousetraps to capture the lead. IMSD will teach you advanced techniques to maximize the lead capture rate from your marketing. You'll learn how to set up online forms, interactive voice response systems, websites, and IDX integration to drive higher response rates.

Lead Conversion Rate
Converting captured leads into buyers and sellers is your ultimate goal. We assigned a default value of 2.5% to this calculator. Try plugging in a more efficient rate, like 5%, and watch how your closings double with the same amount of web traffic!

Agents need to know how the consumer wants to be reached, the timeframes for their decision, and where to dig up more contact information. IMSD provides you with a detailed 10 day plan to engage with the prospect through a variety of media plus you get the iPad listing presentation used by IMSD founder Ben Kinney to take almost 700 listings in 2010.